Stop guessing if your
marketing is working

Google Ads, Bing Ads, SEO, and analytics — all in one dashboard, translated into plain English. Metric Unlocked tells you exactly what's working, what's wasting budget, and what to do next. No agency required.

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Metric Unlocked AI Insights bar showing a real recommendation about a Google Ads campaign
Connects with your existing tools
Google Ads
Search Console
Bing Ads
Bing Webmaster Tools
Microsoft Clarity
Google Analytics

You're not the only one flying blind

Thousands of small businesses are doing this right now — trying to figure out SEO and ads without a marketing background is genuinely hard. You're paying for ads and hoping your website ranks, but without a £1,000-a-month agency or a marketing degree, there's no real way to know if any of it is actually working.

Your data is scattered everywhere
Google Ads, Bing Ads, Search Console, GA4, Clarity — five or six different dashboards with inconsistent numbers and different terminology. Making sense of it takes hours.
The jargon makes no sense
Impression share. CPC. CTR. Coverage state. Disavow file. If you're a plumber, a solicitor, or a gym owner — these words mean nothing. But they're all you see in your accounts.
No idea if any of it is working
You're spending £500, £800, £1,500 a month on ads, and hoping Google ranks you organically too. But how many leads did any of it actually generate? There's no simple answer.
Agencies are too expensive
A proper PPC and SEO agency costs £600–£2,000 per month on top of your ad budget. That pricing excludes the majority of small businesses who need help the most.
Existing tools aren't built for you
SEMrush, Ahrefs, AgencyAnalytics — every tool on the market is built for marketing professionals, not for the business owner who just wants to know if things are working.
Budget wasted on bad keywords
On average, small businesses waste 20–30% of their ad budget on keywords that never convert. Without proper analysis, that money just disappears every month.
How it works

Up and running in minutes

1
Connect your accounts
Link Google Ads, Bing Ads, Search Console, Bing Webmaster Tools, Analytics, and Clarity in a few clicks using your existing logins. No technical setup, no developer needed.
2
We translate your data
Metric Unlocked pulls everything together and rewrites it into plain English — no jargon, no confusion, just a clear picture of what's happening across ads and SEO.
3
Know exactly what to do
You get specific, actionable recommendations, automatically added to your Action List. Not vague advice — concrete steps like "pause this keyword" or "fix this page's meta description."
Features

Everything you need, nothing you don't

Built specifically for small business owners — not agencies, not marketing teams. Just clear answers to the questions that matter. See the full feature breakdown →

AI & automation

An analyst that never sleeps

Every insight is written by AI trained on your actual account data — not generic advice. Ask it a question directly in the chat, backed by a knowledge base you can add your own documents to.

  • Weekly, 3x-weekly, or daily insights depending on your plan
  • Ask your data anything, any time, in the AI chat
AI chat Knowledge base Weekly email reports
AI Insights
Metric Unlocked AI Insights bar with a recommended action
SEO

SEO tools that explain themselves

Rankings, on-page scoring, meta tag checks, indexing health, competitor intelligence, and a one-click backlink disavow tool — six SEO tools in one place, each translated out of Google-speak.

  • Works with both Google Search Console and Bing Webmaster Tools
  • Export a client-ready PDF report in one click
Keyword tracking Page scoring Site coverage Competitor intelligence Backlink disavow
SEO overview
Metric Unlocked SEO page showing Performance, Content and Technical scores plus Site Coverage
Action list

Every finding becomes a to-do

SEO issues, ad problems, and dev fixes all land in one shared Action List instead of scattered across widgets. Assign it to yourself, or send it straight to your web developer.

  • One click turns a finding into a technical brief for your developer
  • Track status from "unassigned" through to "done"
Action List
Metric Unlocked Action List showing SEO, Ads and Dev issues ready to assign
Leads & ROI

True cost per lead, not just clicks

Our tracking connects each ad click to an actual enquiry, then lets you rate lead quality, so you can see which campaigns bring real business — not just traffic.

  • Rate every lead Excellent through Poor
  • Feed conversions back to Google Ads to improve bidding
Marketing ROI Report
Metric Unlocked Lead Quality Overview showing 47 leads broken down by rating
hard-hat

Trades businesses spending £300–£1,500/month on Google Ads who have no idea which jobs are actually coming from their ads.

Plumbers · Electricians · Roofers · Builders

Professional services firms who hand their marketing to an agency and then sit in monthly meetings nodding along without understanding the numbers.

Solicitors · Accountants · Consultants · Clinics

Local service businesses who know their marketing should be working harder for them — they just need someone to show them where the money is going.

Gyms · Salons · Tutors · Estate Agents
Pricing

Simple pricing, no surprises

Every paid plan starts with a 14-day free trial. No credit card required to start.

Free
£0/month
Connect all your data and see it in plain English. No time limit.
  • All data sources connected
  • Plain English dashboard
  • Basic metric explanations
  • Cost per lead overview
Sign up
Starter
£29/month
Weekly AI insights and keyword analysis. The step up most small businesses need.
  • Everything in Free
  • Weekly AI insights
  • Keyword intent analysis
  • Basic competitor data
  • 10 AI chat questions/month
  • Weekly email reports
Sign up
Most popular
Pro
£59/month
Full AI analysis, lead attribution, and PDF reporting. For serious growth.
  • Everything in Starter
  • AI insights 3x per week
  • Full lead attribution
  • Full competitor analysis
  • Content opportunity finder
  • 50 AI chat questions/month
  • PDF report export
Sign up
Premium
£99/month
Daily AI, maximum chat usage, and conversion feedback direct to Google Ads.
  • Everything in Pro
  • Daily AI insights
  • 200 AI chat questions/month
  • Conversion feedback to Google
  • Auto disavow tool
  • Deep competitor reports
  • Priority support
Sign up
For agencies & resellers

Manage every client from one dashboard

Buy licences in bulk from a shared pool and assign them to clients as you sign them up. White-label the whole panel with your own logo and colours, list your agency in our marketplace, and roll up every client's numbers into one report — without building a reporting stack of your own.

Licence pool
Buy in bulk, assign per client
White-label
Your logo, your colours
Roll-up reports
Every client, one view
Learn more about agencies or talk to us directly
Get started today

Find out if your marketing is
actually working

Join small business owners who've stopped wasting budget and started making decisions based on real data. Free to start, no credit card required.

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No credit card required 14-day free trial Cancel anytime Built in the UK