Everything, in plain English

Every tool, explained

Metric Unlocked isn't one dashboard with a handful of stats — it's a full toolkit for SEO, ads, and AI-powered analysis, built so a business owner (not a marketer) can actually use it. Here's everything that's in it.

Six SEO tools, zero jargon

Rankings, on-page scoring, meta tags, indexing health, competitor intelligence, and backlink cleanup — all pulled from Google Search Console and Bing Webmaster Tools, side by side.

Rankings & keyword opportunities

See every keyword you rank for, how many clicks and impressions it gets, and — most usefully — which ones are worth chasing. A keyword ranking 4th–10th and getting decent impressions is flagged as a "Quick win"; one that's stable and healthy is "Ranking well"; anything that just needs an eye kept on it is "Monitor".

  • Clicks, impressions, CTR and position for every keyword and page
  • A clicks & impressions trend chart so you can see if things are improving
Top keywords by clicks
Metric Unlocked top keywords table with Ranking well, Quick win and Monitor status badges

Page scoring & meta tag optimiser

Every page on your site gets a Performance, Content and Technical score out of 10. The Meta Tag Optimiser previews exactly how each page looks in a Google search result, and flags titles or descriptions that are missing, too short, or too long — with a one-click fix suggestion.

  • PageSpeed scoring built in — no separate tool needed
  • Send any issue straight to your Action List or your developer
SEO scores
Metric Unlocked Performance, Content and Technical SEO scores out of 10

Technical health, competitors & backlinks

Site Coverage shows exactly how many of your pages Google has indexed, excluded, or errored on — with Indexing Health explaining why. Competitor Intelligence shows who's outranking you and where. And when a toxic backlink shows up, generate a disavow file for Google in one click instead of building it by hand.

  • Content Gap Analysis shows what competitors rank for that you don't
  • Export the whole SEO report as a client-ready PDF
Site Coverage
Metric Unlocked SEO page with score cards, Export PDF button and Site Coverage breakdown

Google and Bing Ads, side by side

Whichever ad platform you use — or both — Metric Unlocked shows spend, clicks, conversions and cost per lead in one place, with AI explaining what to do about it.

One dashboard for both ad platforms

Full dual support for Google Ads and Bing Ads — campaigns, spend over time, search terms, and negative keyword suggestions for each. An AI insight tells you which campaign is your best performer and which one needs attention, in a sentence you can actually act on.

  • Negative keyword suggestions found automatically, one click to block
  • Auction insight data shows who's outbidding you
Ads Insights
Metric Unlocked AI Insight comparing two Google Ads campaigns

True cost per lead, not just clicks

Our tracking connects an ad click to a real contact form submission or phone call, so you know which campaigns and keywords generate actual enquiries — then rate each lead's quality so "cheap leads" that never convert stop looking like a win.

  • Rate every lead from Excellent to Poor
  • Feed conversion outcomes back to Google Ads to improve bidding (Premium)
Cost per lead
Metric Unlocked lead quality overview showing leads rated Excellent through Poor

An analyst that never sleeps

Every insight is generated from your actual account data, not a template. And when you have a question it hasn't already answered, just ask.

AI insights, on a schedule that fits your plan

Weekly on Starter, three times a week on Pro, daily on Premium — a short, specific summary of what changed, why it matters, and one recommended action. No walls of charts to interpret yourself.

  • Separate insights for Overview, SEO, and Ads
  • A plain-English weekly email report lands in your inbox too
AI Insights
Metric Unlocked AI Insight bar with a recommended action

Ask your data anything

The AI chat answers questions about your own numbers directly — "why did my cost per click go up this month?" — backed by a knowledge base you can add your own documents to, so it understands your business, not just your metrics.

  • 10 to 200 questions a month depending on plan
  • Upload your own training documents to the knowledge base
AI chat
Metric Unlocked Action List with items generated automatically from AI findings

Ready to see it on your data?

Connect your accounts and see everything above running against your own numbers, free for 14 days.